Nana Jaqueline

Brand Challenge

Conversion Challenge

As Nana Jaqueline continued to grow, so did its challenges. The brand approached Unmade with a clear set of goals, but as Nana Jaquelie continued to grow, so did its challenges. The brand approached Unmade with a clear set of goals, but behind each one lay nuanced problems requiring a thoughtful and strategic solution.

Reduce the return rate due to sizing, increase post-purchase satisfaction and sizing-related mentions in reviews.

“Nana Jaqueline had a great problem they were growing fast. Website traffic continued to rise which meant their team was scrambling to turn that website. Nana Jaqueline had a great problem they were growing fast.“

Communicating Product Education:

With an ever-expanding product range, Nana Jaqueline risked overwhelming or confusing its customers. Each product has unique benefits, but too much information could turn shoppers away.
Pain point: Why their previous approach wasn't delivering

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Quality concerns:

With an ever-expanding product range, Nana Jaqueline risked overwhelming or confusing its customers. Each product has unique benefits, but too much information could turn shoppers away.
Pain point: Why their previous approach wasn't delivering

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et eiusmod tempor incididunt utmx

Price-Value:

With an ever-expanding product range, Nana Jaqueline risked overwhelming or confusing its customers. Each product has unique benefits, but too much information could turn shoppers away.
Pain point: Why their previous approach wasn't delivering

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Understanding Their Unique Challenge

Research insights about their specific situation

They needed to revamp their customer experience and increase conversion rates for their next phase of growth and optimization targets. User testing confirmed that our custom solution helps loyalists restock quickly. New buyers also find useful information faster.

Returning users receive personalized recommendations based on previous purchases. Content is tailored by locations and seasonal climate.The result is a content strategy built around the company’s high-touch customer service. As Nana Jaqueline kept growing their digital marketing expertise, they realized the importance of on-site optimization in order to keep their customer acquisition costs down. With multiple ongoing initiatives to improve the site experience, They approached Unmade to help them implement a conversion optimization program.

“Nana Jaqueline had a great problem they were growing fast. Website traffic continued to rise which meant their team was scrambling to turn that website. Nana Jaqueline had a great problem they were growing fast.“

Design Conversion Equilibrium™ Strategy & Implementation

DCE™

The core methodology that finds the optimal balance point where aesthetics and performance mutually reinforce each other. User testingonfirmed that our custom solution helps loyalists restock quickly. New buyers also find useful information faster.

Keypoints:

Brand Enhances Performance: Design integrity strengthens conversion instead of competing with it.
Unified Goals: Every decision serves both brand standards and revenue growth.
Measurable Impact: Achieve 31% higher revenue while improving brand perception by 26%.

Client Testimonial

Emotional proof beyond just metrics

¨Unmade feels like an extension of our team. Always staying ahead of trends and offering deep industry knowledge. They are instrumental in optimizing our customer acquisition cost (CAC) by an impressive 15% and enabling us to scale our paid media initiatives in a sustainable manner.¨ 

— Robbi Webb, Director of Marketing

The Nana Jaqueline Team plans to continue leveraging Unmade as a vehicle for further experimentation and iteration, consistently unlocking new performance gains for their ecommerce.

The Results

Results achieved in 1+ years of successful working partnership

We were able to meaningfully move the needle for their business. These strategic adjustments collectively contributed to better CRO rate, efficient scaling, luxury experience and consistent loyal and new customer acquisition.

44%

Conversion rate improvement

23%

Revenue increase

$105K

MRR Generated

Timeline Achievements:

First month: Achieved a substantial increase in conversion rates.
Six months: Increased customer lifetime value.
1 year: Expanded into three new international markets.

Brand perception improvements

The results of this partnership were transformational. Over time, Unmade’s CRO program delivered a series of measurable wins that not only met but exceeded Nana Jaqueline goals.